Christian Dior was born in France in 1905 and moved to Paris when he was five years old. In 1928 he opened an art gallery. In 1935, following the death of his mother and brother and financial ruin of his family and partner in the art gallery, Dior began sketching fashion designs and selling the sketches.
His first collection was released in 1947 following the war and the full soft feminine designs were in stark contrast to the harsh shabby rationed clothes of the war. This quickly and famously led to his line being labelled the New Look. Women loved the New Look despite many governments encouraging a boycott of it (thehy felt it wasteful and extravagant because of the swathes of material used in each piece). In 1957 Christian Dior died of a sudden and unexpected heart attack. The heir to his throne as artistic director of Dior was his assistant Yves St Laurent.
Christian Dior's first perfume was released in 1947 and named Miss Dior. One of Dior's most popular perfumes is Poison. It was so popular that it inspired a whole series of scents. In 1985, Dior launched Poison. Then in 1994 Tendre Poison. 1998 brought Hypnotic Poison and 2004 brought Pure Poison. The most recent release is Midnight Poison.